The ultimate FigJam brand workshop template

Ready to elevate your next brand workshop?

Get your client involved with these 100% collaborative tasks!

Dive into the mindset of the brand stakeholders to help define the brand personality, values, mission, vision, and tone of voice!

Use this workshop template as a pick-and-mix of tasks to suit your projects - not one shoe fits all!

Template includes:

Agenda
Set your workshop an agenda to give the client an idea of how long the workshop will take and the tasks they will be doing.

Getting started
Up-skill your clients on how to use the basics of FigJam and get them involved!

Introductions
Put some faces to names, so your client knows who they are working with.

Goals
Set out the aims and outputs of the workshop so the client can see value.

Parking Lot
Any ideas that derail the conversations, go here!

Warm up exercise: Likes and Dislikes
Discover the focuses of the future work.

What, How and Why?
Helping you to understand the business.

Adjectives
Establish personality.

Personality
Discover the tone of voice.

Atributes
Discover the language and narrative.

Coffee Break
Don't forget to have a breather!

Competitive Landscape
Discover key brands that are competitors, and align the new brand to them.

Future Plans
Uncover the future vision of the brand.

Aspirational brands
What brands do they like, and what is it they like about them?

Requirements
What does the business need from a brand perspective?

All exercises come equipped with Directions and How-to tips